There’s no doubt the catering industry is competitive and because of that, it must be on top of the game to grow your business and increase your bottom line. You can get one of the amazing catering software available to help you get some revenue and improve your operations.
Nowadays, because of smartphone and social media, there are major opportunities among small, local food businesses as they can get a lot of business just by create facebook ad and promoting their business online.
You don’t need to have a big investment, you just need to have the right media marketing and branding approach. Although, you’ll need to have some kitchen appliances which may be a little expensive.
Here are some of the marketing tactics you should consider trying them out so your catering business can be found online;
1. Get a Unique Domain
Every online business starts with a good website name. Name your business something that makes sense for your business and is memorable.
The technology you use should support your domain name and if possible, create another subdomain where people can order their food or it can be for something else.
You’ll also have to get your website hosted as well to hold the traffic.
2. Advertise Your Domain
There are many ways to attract customers to your site. You can ask your family and friends to spread the word out to check your website to place orders.
For food businesses, physical promotion is better as you can tell them how your food is and maybe even let them try your dishes etc.
You can use other platforms like facebook and instagram to advertise your website. Instagram ads are the most efficient and effective way to promote something. So, give it a go.
3. Upgrade SEO
Regularly sharing your content with relevant keywords and phrases can help your business grow and be found online. Research about the keywords and use the most less competitive keyword when advertising. This makes it easier for the customers to find your website thus, more traffic.
Additionally, you can also use tags which can provide information about your website. Although, the information isn’t displayed but it’s read by search engines as they see your catering website.
4. Domain Should be Mobile Optimized
At least 70% of the people online order on their phone, make sure your catering website is mobile friendly as most of the people order on phones.
Also make sure that their experience is quick and simple as mobile users tend to get distracted because of other applications on their mobile phones.
Give your customers the opportunity to call you, and proactively market to them to remind them they have a shopping cart they can still check out.
5. Local Marketing
Local community is very important. Customers are willing to support you but for that they need to know about you. So, advertise your online catering business through newspapers, billboards and other stuff which can locally attract citizens.
You can even send handwritten notes to your clients as a thank you note, this shows them how much you value them. This will make them come back to your catering business.